SKOUT ORGANIC
Creative Concept, Activity Design, Vector Illustration
Skout Organic already has a playful, active personality, so the goal wasn’t simply to make a generic coloring book with their logo on it. I developed activity ideas that felt connected to the brand itself—drawing from outdoor adventure, movement, and individual product flavors. Others reinforced the broader feeling of exploration and play. I designed and illustrated the pages to feel like a natural extension of Skout’s existing visual world.
Going beyond the creative brief
I've worked with Skout Organic on 19 kids snack characters and counting. They usually come to me with a list of pose ideas and I bring the quirky characters to life, always starting with sketches. This time, I came to them pitching an activity booklet using existing art from our packaging. I came up with backgrounds and related activities to create an impromptu on-brand 15-page coloring book.
This is one of my favorite parts of working with an established brand: learning the vision well enough to bring new ideas to it.
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"Alexa is an incredible talent and fabulous personality. She demonstrates creativity in her design work, critical thinking and organization. She asks the right questions, keeps work on timeline, communicates proactively and on top of it all creates spot on design...If you have the opportunity to work with Alexa, don’t pass it up."
Vivian Kvam, Account Director at Bulu