CRAYOLA® CIY BOX™
Email Design, Product Design, Editorial Design
GOAL
Build and maintain a consistent brand for the new Crayola® CIY Box™ across many mediums, while appealing to tweens and teens. Introduce the new box program to the crafting market and fight the strong perception that Crayola is just a brand for young kids.
IN BRIEF
I created designs for many aspects of the Crayola® CIY Box™, from email marketing, website assets, enamel pin design, and more. Naturally I also did a lot of crafting while working on this box.
I was particularly proud of the "Eat, Sleep, Craft, Repeat" email. I wanted to feature many crafts to inspire the recipient to subscribe. The gif repeats the fun crafting experience, just like a subscription continues the fun every month.
CLIENT INFO
The Crayola® CIY Box™ is a crafting subscription box for tweens and teens. Crayola is of course the art supply company from our childhood that we all know and love.
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CRAYOLA PRODUCT DESIGN
I had the opportunity to design Crayola® CIY Box™ collectable pins as a promotional item. It was exciting to bring my designs to life in a physical product. Ultimately, we only produced the Marble Madness pin, but I created a couple other concepts, pictured above.
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CREATIVE RESOURCES
I designed the instruction booklets and downloadable bonus resources for each month of the Crayola® CIY Box™. In collaboration with the rest of my creative team, I made crafts and shot photography. The bonus resources were one of our most successful ways of collecting emails.
"...If you ever have the pleasure of working with Alexa, you’ll quickly find that she’s not just concerned with something looking good. She has the rare ability to also provide valuable feedback and make improvements to copy and concepts. She’ll consider who the audience is and how they’ll be receiving the message and everything she does is with enthusiasm, humility and a team-first attitude..."
Scott Rosa, Director of Creative Services and Product Sourcing at Bulu